Westonka made front page Star Tribune news with MP+G’s “Real-life Success Story in the making” onesies.
What real-life benefits do these case studies show?
Although a new logo design is easily the most visual benefit, equally if not more important are other less obvious gains that can be directly attributed to a well-developed brand strategy.
Your well-defined brand strategy reveals all of ways and the places your district comes into contact your key audiences.
A well-crafted brand promise motivates your staff, students and parents; creating motivated brand ambassadors that help increase school pride.
Raised perceptions and increased school and community pride will help boost student retention and staff recruitment opportunities.
Your communications plan and tactics will align with your organization’s strategic goals—increasing credibility and trust.
What and how you communicate will become evident.
Your staff will be able to consistently explain who you are—what makes your school different, what you do best, and what sets your district apart.
You will have a clear vision for how you approach programming, operations, hiring, and future growth opportunities.
You can easily measure success by benchmarking how perceptions about your district change.
In short, you will be building a resilient brand—a brand that will grow with your organization and withstand the test of time.
By Mary Pat McNeil, MP+G Marketing Solutions – building resilient brands ™
*First published in Minnesota School Boards Association Journal March–April 2021
